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CAMPUS+
H-E-B employee and Texas A&M yell leader stand next to each in front of the produce section at H-E-B

H-E-B
Delivery Zones

Texas A&M and H-E-B worked closely together to create eight delivery zones on campus for students, faculty and staff.

Our delivery program campaign launched in April 2021, with an ongoing push for back to school and football season.

Social Media

During this campaign, Texas A&M developed a comprehensive communications plan that included social media. University and Athletic channels including: Instagram, Twitter and Facebook were all utilized to promote the Delivery Program and partnership between Texas A&M and H-E-B.

Texas A&M Yell Leader pushing his cart through the frozen aisle at H-E-B

Twitter

@TAMU

What's more Texan than whistling the Aggie War Hymn while shopping at @HEB? Texas A&M and H-E-B's new partnership brings unique services and experiences to the Aggie community, including offering eight dedicated grocery delivery zones across campus: tx.ag/HEBCampusPlus

Texas A&M football player stands in front of the meat section holding a basket full of H-E-B groceries

FACEBOOK

@TAMU

Aggies can now get their H-E-B groceries without leaving campus! Texas A&M and H-E-B have announced an expanded partnership to bring unique services and experiences to the Aggie community, including offering eight dedicated grocery delivery zones across campus.

Promotional Video

Texas A&M created a promotional video featuring the Aggie Band, Yell Leaders, and Reveille to introduce the H-E-B delivery program. This video will be featured on both H-E-B and Texas A&M’s social channels including Facebook, YouTube, Twitter and Instagram.

Campus Signage

Eight co-branded signs were installed on campus to signal where groceries could be picked up on campus. Digital screens and bus advertisements were also utilized throughout campus. Significant athletic signage will also be utilized for Texas A&M football, basketball and baseball.

H-E-B employee hands a Texas A&M student their grocieries in front of a Delivery Zone sign on campus