Wells Fargo
Lone Star Showdown
To incentivize consumers and bring awareness to end hunger in America, Wells Fargo donated 100 meals for every licensed Texas A&M product that was purchased during the 16th Annual College Colors Day campaign. This resulted in close to 200,000 meals donated to Brazos Valley Food Bank, while giving Texas A&M fans an opportunity to show their Aggie pride and participate in a cause-worthy campaign.
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OVERALL IMPRESSIONS
Local Impact
As a result of the Lone Star Showdown, Wells Fargo donated close to 200,000 meals to the Brazos Valley Food Bank on behalf of Texas A&M University. Donated food accounts for 63 percent of Brazos Valley Food Bank's total food distribution.
Social Media
During the three-week campaign, Texas A&M developed a robust communications plan that incorporated social media. Pinterest, Instagram, Twitter and Facebook were all utilized to promote the Lone Star Showdown campaign and partnership between Texas A&M and Wells Fargo.
Google Ads
Using over 25 keywords to draw in our target audience and direct them to the designated landing page to purchase products, nearly 30,000 impressions were made with over 1,100 clicks to fanatics.com. For every Texas A&M licensed product purchase, Wells Fargo donated 100 meals to the Brazos Valley Food Bank.
Email Marketing
12th Man Newsletter
Targeting the Aggie fanbase, an article was distributed through the 12th Man Newsletter, where over 34,000 avid fans saw the story. Aggies were encouraged to gear up for College Colors Day by purchasing Texas A&M apparel from fanatics.com, which contributed to meals being donated by Wells Fargo. Read the article on 12thman.com.
Former Student Email
An email encouraging former students to get excited for the revival of the digital Lone Star Showdown, was distributed to 37,841 former students in the Brazos Valley County and surrounding areas. The email directed former students to fanatics.com, encouraging participants to wear their Aggie gear and post to social using #CollegeColorsDay.
